Hey there!
Another week, another tough product decision to break down.
Last week, we had some strong takes on Ghibli-style AI images on ChatGPT.
This week, we are shifting gears to vertical videos on Substack.
Substack's Short-Form Video Feature Launch
Substack, the newsletter platform known for long-form writing, surprised everyone by launching a short-form vertical video feature.
You can now upload portrait-style videos and add them to your post. They will show up in a scrollable feed on the mobile app.
It’s more like TikTok-lite but on a platform that built its brand on writing.
Share this post with someone who is subscribed to Substack newsletters or is on the platform, either writing or following creators.
Here's What We Know
Substack launched a short-form video in March 2024.
It works like Instagram Reels or TikTok - vertical and swipeable.
There’s a separate video tab on the app’s homepage now.
No monetization tools for video yet, but Substack hinted it’s coming.
Think Like a PM
What is the larger goal with the launch of vertical short-form videos?
How might this feature affect engagement across newsletters vs. videos?
If you were on the team, how would you measure the success of this launch?
Drop your thoughts in the comments — How would you act if you were the PM?
Thoughts From The JAPM Team
Everyone loved the Ghibli selfies. But not enough to pay $20.
When demand is high but conversion is low, you don’t block the door.
You leave it open just enough to tease what’s inside.
Instead of a full paywall, GPT could have:
Let people try 1–2 renders for free
Added watermarks that say Upgrade to remove
Rotated styles weekly for free users
A timed unlock, like Try Ghibli for 3 days!
Make it fun, not frustrating.
As for the question of fairness, AI doesn’t live in a vacuum.
If you borrow the vibe of a studio, be clear about it. Give credit and avoid misleading names. Spotlight indie artists or donate a slice to the Creative Commons.
It’s not about legal risk. It’s about showing respect to the culture you are remixing.
See you in the comments 😀— Sid