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case study

Figma's Journey From A Dorm Room To $56Bn

Figma's Journey From A Dorm Room To $56Bn

Design had always been a solo activity. Designer worked on a file, saved it, emailed it to a others, they added comments, and the cycle repeated. Figma found it broken.

Sid Arora
Sid Arora
Did Apple Just Break Its Own Privacy Promise?

Did Apple Just Break Its Own Privacy Promise?

Apple used the Wallet app to promote F1 movie, and users weren’t happy. It felt like a breach of trust. Here’s what happened and what you should learn from it.

Sid Arora
Sid Arora
Too Much Money Can Kill a Startup. Here’s Proof.

Too Much Money Can Kill a Startup. Here’s Proof.

Fast raised $120M to fix online checkout but crashed in a year. Learn how too much money and no product focus turned a big dream into a costly failure.

Sid Arora
Sid Arora
What Made Stories Go Viral on Instagram (and Not on Snapchat)?

What Made Stories Go Viral on Instagram (and Not on Snapchat)?

Snapchat invented Stories—but Instagram made them go viral. This case study breaks down the product moves that turned a copy into a global habit.

Sid Arora
Sid Arora
The Starbucks Scam You Actually Like

The Starbucks Scam You Actually Like

Starbucks found a way to earn billions before serving a single cup. This case study breaks down the overlooked feature powering their most profitable behavioural loop — and what PMs can learn from it.

Sid Arora
Sid Arora
Reddit Used AI to Do What No One Thought It Could: Get Better

Reddit Used AI to Do What No One Thought It Could: Get Better

Reddit’s AI feature could have broken the platform. Instead, it made it better. Here’s how Reddit pulled it off — and what PMs can learn.

Sid Arora
Sid Arora
Apple Changed How We Feel When We Listen To Music

Apple Changed How We Feel When We Listen To Music

Bluetooth headsets used to be dorky and uncool. But Apple flipped the script with AirPods. Just great design and a simplified experience.

Sid Arora
Sid Arora
LinkedIn’s Most Controversial Feature

LinkedIn’s Most Controversial Feature

How a simple green badge boosted visibility—but came with a hidden cost to your reputation.

Sid Arora
Sid Arora
This Small Trick Changed Emailing Forever

This Small Trick Changed Emailing Forever

A simple, invisible Gmail feature quietly saves millions of people from sending embarrassing emails. Here's how a tiny pause can rescue your career, reputation, or relationships—with zero extra effort

Sid Arora
Sid Arora
Zomato Is Doing Something Big (It Has Nothing To Do With Food Or Delivery)

Zomato Is Doing Something Big (It Has Nothing To Do With Food Or Delivery)

Zomato isn’t just delivering food anymore. They recently announced an AI Agent. And made it available to the general public. Here is what they did and what we learned from it!

Sid Arora
Sid Arora
Why Does JioHotstar Have Such A Bad Logo—And What Can We Learn From It

Why Does JioHotstar Have Such A Bad Logo—And What Can We Learn From It

Disney acquired Hotstar in 2019. Jio acquired Disney Hotstar in 2025, and decided to have the shittiest logo. There is a lot going on. I'm here to explain!

Sid Arora
Sid Arora
Blinkit Did Something That India Is Loving (And It Is Not Faster Deliveries)

Blinkit Did Something That India Is Loving (And It Is Not Faster Deliveries)

Blinkit launched a new (subtle) feature, which did really well. So well, that it went viral. Here is what happened, and what I learned from it!

Sid Arora
Sid Arora
Is ChatGPT Down or Is It Dead? How DeepSeek R1 Is Rewriting the Rules of AI

Is ChatGPT Down or Is It Dead? How DeepSeek R1 Is Rewriting the Rules of AI

China just shook up the AI industry with a free, open-source model, DeepSeek R1, rivaling billion-dollar AI giants. Is this the beginning of a new AI era or a threat to Silicon Valley?

Sid Arora
Sid Arora

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